Solution Selling: Creating Buyers in Difficult Selling Markets
| Author | : Michael T. Bosworth |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 278 |
| Release | : 1995 |
| ISBN-10 | : IND:30000003289497 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Solution Selling: Creating Buyers in Difficult Selling Markets by : Michael T. Bosworth
Download or read book Solution Selling: Creating Buyers in Difficult Selling Markets written by Michael T. Bosworth and published by McGraw-Hill Companies. This book was released on 1995 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or complex. This book offers techniques for overcoming the customer's resistance, showing how to generate prospects and new business with a unique value-perception approach, create a set of tools that enable sales managers to manage pipeline, assign prospecting activity, control the cost of sales, and more.