Automotive Management

Download or read book Automotive Management written by Jens Diehlmann and published by Walter de Gruyter. This book was released on 2012-11-12 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.