Marketing Management
| Author | : R S N Pillai |
| Publisher | : S. Chand Publishing |
| Total Pages | : 560 |
| Release | : 2010 |
| ISBN-10 | : 9788121932448 |
| ISBN-13 | : 8121932440 |
| Rating | : 4/5 (440 Downloads) |
Book Synopsis Marketing Management by : R S N Pillai
Download or read book Marketing Management written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.