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Measuring Advertising Effectiveness
Language: en
Pages: 424
Authors: William D. Wells
Categories: Business & Economics
Type: BOOK - Published: 1997 - Publisher: Psychology Press

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First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Measuring Advertising Effectiveness
Language: en
Pages: 432
Authors: Darrell Blaine Lucas
Categories: Business & Economics
Type: BOOK - Published: 1985 - Publisher: Facsimiles-Garl

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Practical Methods of Measuring Advertising Effectiveness
Language: en
Pages: 110
Authors: John L. Palshaw
Categories: Business & Economics
Type: BOOK - Published: 1971 - Publisher:

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Methods of Measuring Advertising Effectiveness
Language: en
Pages: 268
Authors: Pullaiah Moparthy
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Type: BOOK - Published: 1964 - Publisher:

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A Survey and Analysis of Prominent Methods of Measuring Advertising Effectiveness
Language: en
Pages: 162
Authors: Harold Heinle Pritchett
Categories: Advertising
Type: BOOK - Published: 1973 - Publisher:

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