Merchandising

Download or read book Merchandising written by Grace I. Kunz and published by Fairchild Books & Visuals. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to focus primarily on the unique process of merchandising. Principles are applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. This also relates the role of merchandising to other business fundamentals, including the impact of Quick Response on merchandising. Examples focus on textiles and apparel, with vignettes that describe alternative merchandising strategies. Applications to other consumer goods are also discussed. Practice math problems familiarize students with pricing and budgeting.