This unique book is a major contribution to the literature on persuasion in communication, and on doctor-patient communication, in particular. Written by a phys

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques

By the end of this book you are going to be part of an exclusive group. The skill-sets you are about to learn will help you become one of a select few who can,

A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from

First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.