The Media Handbook
| Author | : Helen Katz |
| Publisher | : Routledge |
| Total Pages | : 239 |
| Release | : 2010-07-29 |
| ISBN-10 | : 9781135194543 |
| ISBN-13 | : 1135194548 |
| Rating | : 4/5 (548 Downloads) |
Book Synopsis The Media Handbook by : Helen Katz
Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2010-07-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE