Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills a

“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations.

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange empl

"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essent

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including