This is an introduction to modern polling. Focusing primarily on the 1996 US presidential election campaign, scholars and media pollsters address such topics as

In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of th

"One of the more momentous books of the decade." —The New York Times Book Review Nate Silver built an innovative system for predicting baseball performance, p

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking a