A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.

Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies.

In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specific

NEW YORK TIMES BESTSELLER • A mad scientist's concoction of teen detectives, H. P. Lovecraft, and a love of Americana, this is a story filled with rich horror