Married to the Brand
| Author | : William J. McEwen |
| Publisher | : Simon and Schuster |
| Total Pages | : 144 |
| Release | : 2005-11 |
| ISBN-10 | : 9781595620057 |
| ISBN-13 | : 1595620052 |
| Rating | : 4/5 (052 Downloads) |
Book Synopsis Married to the Brand by : William J. McEwen
Download or read book Married to the Brand written by William J. McEwen and published by Simon and Schuster. This book was released on 2005-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.