Introduction to Marketing
| Author | : Adrian Palmer |
| Publisher | : Oxford University Press |
| Total Pages | : 575 |
| Release | : 2012-03-29 |
| ISBN-10 | : 9780199602131 |
| ISBN-13 | : 0199602131 |
| Rating | : 4/5 (131 Downloads) |
Book Synopsis Introduction to Marketing by : Adrian Palmer
Download or read book Introduction to Marketing written by Adrian Palmer and published by Oxford University Press. This book was released on 2012-03-29 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.