Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off

"Marketing of Olympic sport organisations" was developed for use in the Executive masters in sports organisation management (MEMOS) programme. It offers valuabl

Textbook for graduate and upper-undergraduate courses in organizational theory and organizational behavior as it relates to sport and sport/recreation managemen

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationshi