The Handbook of Managing and Marketing Tourism Experiences
| Author | : Marios Sotiriadis |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 579 |
| Release | : 2016-11-09 |
| ISBN-10 | : 9781786352897 |
| ISBN-13 | : 1786352893 |
| Rating | : 4/5 (893 Downloads) |
Book Synopsis The Handbook of Managing and Marketing Tourism Experiences by : Marios Sotiriadis
Download or read book The Handbook of Managing and Marketing Tourism Experiences written by Marios Sotiriadis and published by Emerald Group Publishing. This book was released on 2016-11-09 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.