Global Marketing Management

Global Marketing Management
Author :
Publisher : Prentice Hall
Total Pages : 772
Release :
ISBN-10 : UOM:35128001436821
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Global Marketing Management by : Robert Dow Buzzell

Download or read book Global Marketing Management written by Robert Dow Buzzell and published by Prentice Hall. This book was released on 1992 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.


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