The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Info

Contributed articles presented at a workshop held in 1994.

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services w