Marketing Decision Making and Decision Support

Marketing Decision Making and Decision Support
Author :
Publisher : Now Publishers Inc
Total Pages : 136
Release :
ISBN-10 : 9781601983688
ISBN-13 : 1601983689
Rating : 4/5 (689 Downloads)
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Book Synopsis Marketing Decision Making and Decision Support by : Gerrit H. van Bruggen

Download or read book Marketing Decision Making and Decision Support written by Gerrit H. van Bruggen and published by Now Publishers Inc. This book was released on 2010 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.


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