The Foreign Investment Advisory Service, a joint facility of the International Finance Corporation (IFC) and the World Bank, was established to help governments

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi

'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel