Excerpt from Market Response Models for the Analysis of New Products This paper reviews mathematical market response models in the context of their behavioral r

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced

From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to ma

Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix mod