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Providing a basic introduction to the skill of market research covering issues such as planning, methods of research available, types of research and analysing

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it,

This book is for art market researchers at all levels. A brief overview of the global art market and its major stakeholders precedes an analysis of the various

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches i