This book puts management of product innovation in a corporate strategic perspective and argues that a company's competitive position is strongly related to an

This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or serv

Innovating in Product/Process Development demonstrates how to achieve true innovation in product development, and how to launch a new product in the quickest an

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

"The time for rehashing America's lost battles on the world market has passed." "Now it's time to address a critical component of the economic battle plan: the