A pocket guide to meaningful design in seven steps.

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi an

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes peo

This visually stunning investigation of natural and man-made materials will change the way you look at the world around you, while offering hope for the future

Strategic design is about applying the principles of traditional design to "big picture" systemic challenges such as healthcare, education and the environment.