An Eye for Winners

Download or read book An Eye for Winners written by Lillian Vernon and published by . This book was released on 1996-06-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lillian Vernon built her mail-order business from her kitchen table to a multimillion dollar operation. This is her story: how her family fled Nazi Germany; how she grew up as an immigrant in America; her travels, marriages, & children. But mainly this is the story of one determined woman & the business she built -- relying largely on her gut instinct & her eye for winnersÓ. Also includes informative sidebars covering management strategies, negotiating tips, practical guidance on how to secure a bank loan, crucial advice about marketing & merchandising -- everything the beginning entrepreneur needs to know about starting a business.