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Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive e
Aunt Jemima, Uncle Ben, and Rastus
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From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the a
Race in the Marketplace
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This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and marke
After Civil Rights
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A provocative new approach to race in the workplace What role should racial difference play in the American workplace? As a nation, we rely on civil rights law
Pioneering African-American Women in the Advertising Business
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Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of Af