Applied Public Relations

Applied Public Relations
Author :
Publisher : Routledge
Total Pages : 216
Release :
ISBN-10 : 9781136753879
ISBN-13 : 1136753877
Rating : 4/5 (877 Downloads)

Book Synopsis Applied Public Relations by : Kathy Brittain Richardson

Download or read book Applied Public Relations written by Kathy Brittain Richardson and published by Routledge. This book was released on 2015-03-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students


Applied Public Relations Related Books

Applied Public Relations
Language: en
Pages: 216
Authors: Kathy Brittain Richardson
Categories: Business & Economics
Type: BOOK - Published: 2015-03-27 - Publisher: Routledge

DOWNLOAD EBOOK

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course
America Goes Green [3 volumes]
Language: en
Pages: 1358
Authors: Kim Kennedy White
Categories: Nature
Type: BOOK - Published: 2012-11-12 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

This three-volume encyclopedia explores the evolution of green ideology and eco-friendly practices in contemporary American culture, ranging from the creation o
Nutrition in Public Health
Language: en
Pages: 618
Authors: Arlene Spark
Categories: Medical
Type: BOOK - Published: 2015-09-22 - Publisher: CRC Press

DOWNLOAD EBOOK

This second edition of a bestseller, Nutrition in Public Health: Principles, Policies, and Practice focuses on the role of the federal government in determining
Food Politics
Language: en
Pages: 536
Authors: Marion Nestle
Categories: Business & Economics
Type: BOOK - Published: 2013-05-14 - Publisher: Univ of California Press

DOWNLOAD EBOOK

We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this title, the author reveals how the competition re
Let's Move
Language: en
Pages: 26
Authors: Norah Colvin
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2019-06-30 - Publisher: Library for All

DOWNLOAD EBOOK

How does a fish move? How does a snake move? How do you move? This is a beautifully illustrated book for 4-8 year old readers. Proceeds from this sale benefit n