Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in diff

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in diff

"Welcome to the roller-coaster world of marketing decision making. There are many things to consider, many issues to face, and this book will show how this proc

This revised and updated edition reflects the changes that have taken place within the field of leisure and recreation management in recent years. Issues such a

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of qu