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Type: BOOK - Published: 2007-01-02 - Publisher: Hachette Books
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this coun
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GetAbstract Summary: Get the key points from this book in less than 10 minutes. This book's readability says a lot about the power of author Frank Luntz's advic
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Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we