Kiss & Sell: Writing for Advertising

Download or read book Kiss & Sell: Writing for Advertising written by Robert Sawyer and published by Bloomsbury Publishing. This book was released on 2019-01-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.