Strategies for International Industrial Marketing (RLE International Business)
| Author | : Peter W Turnbull |
| Publisher | : Routledge |
| Total Pages | : 305 |
| Release | : 2013-05-07 |
| ISBN-10 | : 9781135124274 |
| ISBN-13 | : 1135124272 |
| Rating | : 4/5 (272 Downloads) |
Book Synopsis Strategies for International Industrial Marketing (RLE International Business) by : Peter W Turnbull
Download or read book Strategies for International Industrial Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-05-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.