There have been many accounts of prehistoric 'art', but nearly all of them begin by assuming that the concept is a useful one. In this extensively illustrated s

In this extensively illustrated study, Richard Bradley asks why ancient objects were created and when and how they were used. He considers how the first definit

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform,

`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operatio

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to h