'How They Started' features 21 insightful accounts of how some of the most successful businesses and best known global brands got started.

Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits

Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits

A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing bran

"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the