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Housework and Housewives in American Advertising
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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of house
Never Done
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Finally back in print, with a new Preface by the author, this lively, authoritative, and pathbreaking study considers the history of material advances and domes
Women in Advertising - Women in American Society
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Seminar paper from the year 2006 in the subject American Studies - Miscellaneous, grade: 2,0, Ernst Moritz Arndt University of Greifswald, language: English, ab
Advertising to the American Woman, 1900-1999
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The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key is
Home Sweat Home
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Coeditors Elizabeth Patton and Mimi Choi argue that an in-depth examination of media images of housework from the mid-nineteenth century to the early twenty-fir