Updated, expanded, and filled with new material and fresh learning tools! This fully updated and expanded Third Edition of Hospitality Marketing Management feat

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit

This book covers all aspects of marketing for the hospitality industry. Reid presents the theory behind sales and marketing strategies plus examples that are di