Tourism

Tourism
Author :
Publisher : Pearson
Total Pages : 374
Release :
ISBN-10 : 1292039507
ISBN-13 : 9781292039503
Rating : 4/5 (503 Downloads)
DOWNLOAD EBOOK
Book Synopsis Tourism by : Roy A.. Cook

Download or read book Tourism written by Roy A.. Cook and published by Pearson. This book was released on 2013-11-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.


Tourism Related Books

Tourism
Language: en
Pages: 374

Tourism

Authors: Roy A.. Cook
Categories: Tourism
Type: BOOK - Published: 2013-11-01 - Publisher: Pearson

DOWNLOAD EBOOK

This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. C
Marketing Leadership in Hospitality and Tourism
Language: en
Pages: 662

Marketing Leadership in Hospitality and Tourism

Authors: Stowe Shoemaker
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Prentice Hall

DOWNLOAD EBOOK

How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a l
Handbook of Research on Global Hospitality and Tourism Management
Language: en
Pages: 654

Handbook of Research on Global Hospitality and Tourism Management

Authors: Camillo, Angelo A.
Categories: Business & Economics
Type: BOOK - Published: 2015-08-17 - Publisher: IGI Global

DOWNLOAD EBOOK

The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling a
Revenue Management for Hospitality and Tourism
Language: en
Pages: 270

Revenue Management for Hospitality and Tourism

Authors: Alan Fyall
Categories: Business & Economics
Type: BOOK - Published: 2013-05-31 - Publisher: Goodfellow Publishers Ltd

DOWNLOAD EBOOK

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole
Global Hospitality and Tourism Management Technologies
Language: en
Pages: 0

Global Hospitality and Tourism Management Technologies

Authors: Patricia Ordóñez de Pablos
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: IGI Global

DOWNLOAD EBOOK

"This book is a comprehensive source of information for those interested in tourism and hospitality management, approaches, and trends, and, covers the emerging