Horse lovers know all too well that keeping a horse is practically a full-time job-with lots of fun and, well, goof-ups. For those new horse owners who sometime

In Horse Sense, the authors convert their marketing principles into personal principles and pitch their book at a wide range of general readers who want to succ

America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrew

"Anu Garg's many readers await their A Word A Day rations hungrily. Now at last here's a feast for them and other verbivores. Eat up!" -Barbara Wallraff Senior

This paperback edition is a comprehensive, illustrated compilation of essays by some of the world's foremost authorities on horses.