Emotionraising
| Author | : Francesco Ambrogetti |
| Publisher | : |
| Total Pages | : |
| Release | : 2016-11 |
| ISBN-10 | : 192737538X |
| ISBN-13 | : 9781927375389 |
| Rating | : 4/5 (389 Downloads) |
Book Synopsis Emotionraising by : Francesco Ambrogetti
Download or read book Emotionraising written by Francesco Ambrogetti and published by . This book was released on 2016-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers!