As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert

The latest edition of this book offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change th

The new edition of The Digital Media Handbook presents an essential guide to the historical and theoretical development of digital media, emphasising cultural c

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers be