Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have bec

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the abi

Addresses current issues of research into socio-technical systems (STSs). Provides suggestions on how social knowledge can synergize with technical knowledge.

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine