Advertising and New Media
| Author | : Christina Spurgeon |
| Publisher | : Routledge |
| Total Pages | : 142 |
| Release | : 2007-10-31 |
| ISBN-10 | : 9781134086214 |
| ISBN-13 | : 1134086210 |
| Rating | : 4/5 (210 Downloads) |
Book Synopsis Advertising and New Media by : Christina Spurgeon
Download or read book Advertising and New Media written by Christina Spurgeon and published by Routledge. This book was released on 2007-10-31 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.