What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? H

What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? H

It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that

Publisher's description: What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding successfully across th

BLOOPER: BALL SQUIRTS THROUGH BILLY BUCKNER'S LEGS. BLUNDER: BILLY BUCKNER'S MANAGER LEFT HIM IN THE GAME. Baseball bloopers are fun; they're funny, even. A pit