Transforming Your Go-to-market Strategy
| Author | : V. Kasturi Rangan |
| Publisher | : Harvard Business Press |
| Total Pages | : 314 |
| Release | : 2006 |
| ISBN-10 | : 1591397669 |
| ISBN-13 | : 9781591397663 |
| Rating | : 4/5 (663 Downloads) |
Book Synopsis Transforming Your Go-to-market Strategy by : V. Kasturi Rangan
Download or read book Transforming Your Go-to-market Strategy written by V. Kasturi Rangan and published by Harvard Business Press. This book was released on 2006 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.