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Until recently, most grape-based wine was consumed close to where it was produced, and mostly that was in Europe. Now more than two-fifths of all wine consumed
Global Wine Markets
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Need to know how other exporting countries are doing in your growth markets abroad? Or how wine is competing in the market for alcoholic beverages? Or which cou
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The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to c
The World's Wine Markets
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"This work will appeal to students enrolled in wine marketing and business courses, those studying industrial organization, and economists and other social scie
Wine Globalization
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In this anthology, editors Kym Anderson and Vicente Pinilla have gathered together some of the world's leading wine economists and economic historians to examin