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Lured by the promise of a brand new life, some people move to a quaint hamlet by the sea. Others are attracted by the peace and quiet of open green fields, fres
Creating Customer Loyalty
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Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented custome
Corporate Leadership: A Competitive Advantage
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Leaders have the power to take their organizations to great heights. The corporate leaders, therefore, need to acquire and continuously upgrade their skills, kn
Loyalty
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A witty, provocative, story-filled inquiry into the indispensable virtue of loyalty—a tricky ideal that gets tangled and compromised when loyalties collide (a