Faced with incomplete and imperfect information, economic actors rely predominantly on perceptions and often base decisions on heuristics prone to bias. Gender

There is a growing knowledge base in understanding the differences and similarities between women and men, as well as the diversities among women and sexualitie

This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of