The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain

The author delivers an account of how to use the images to deliver the intended meaning.

Common sense tells us that verbal communication should be a central concern both for the study of communication and for the study of language. Language is the m