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Type: BOOK - Published: 2008-04-10 - Publisher: Routledge
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle
Language: en
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Type: BOOK - Published: 2008-04-03 - Publisher: Routledge
Pt. 1. Corporate identity -- pt. 2. Corporate communications -- pt. 3. Corporate reputation.
Language: en
Pages: 388
Pages: 388
Type: BOOK - Published: 2003 - Publisher: Psychology Press
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner an
Language: en
Pages: 399
Pages: 399
Type: BOOK - Published: 2021-07-29 - Publisher: Routledge
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book a
Language: en
Pages: 314
Pages: 314
Type: BOOK - Published: 2000-08-17 - Publisher: OUP Oxford
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers