All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents,

This book examines human psychology and behavior through the lens of modern evolutionary psychology. Evolutionary Psychology: The Ne w Science of the Mind, 5/e

Written in a lively and engaging manner, this new work places evolutionary psychology within the broad sweep of our primate heritage and the full scope of our e

This comprehensive, twelve volume reference work reflects the interdisciplinary influences on evolutionary psychology and serves as a major resource for its his

This is the first book to overtly consider how basic evolutionary thinking is being applied to a wide range of special social, economic, and technical problems.