Bancassurance in Europe
Author | : Tobias C. Hoschka |
Publisher | : Springer |
Total Pages | : 185 |
Release | : 2016-07-27 |
ISBN-10 | : 9781349234554 |
ISBN-13 | : 1349234559 |
Rating | : 4/5 (559 Downloads) |
Download or read book Bancassurance in Europe written by Tobias C. Hoschka and published by Springer. This book was released on 2016-07-27 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.