Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World
| Author | : Gasc¢-Hernandez, Mila |
| Publisher | : IGI Global |
| Total Pages | : 438 |
| Release | : 2009-02-28 |
| ISBN-10 | : 9781605661353 |
| ISBN-13 | : 160566135X |
| Rating | : 4/5 (35X Downloads) |
Book Synopsis Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World by : Gasc¢-Hernandez, Mila
Download or read book Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World written by Gasc¢-Hernandez, Mila and published by IGI Global. This book was released on 2009-02-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.