The Essence of Services Marketing
| Author | : Adrian Payne |
| Publisher | : Pearson P T R |
| Total Pages | : 253 |
| Release | : 1993 |
| ISBN-10 | : 013284852X |
| ISBN-13 | : 9780132848527 |
| Rating | : 4/5 (527 Downloads) |
Book Synopsis The Essence of Services Marketing by : Adrian Payne
Download or read book The Essence of Services Marketing written by Adrian Payne and published by Pearson P T R. This book was released on 1993 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order that a service business can survive in today's ever more competitive business environment, it is vital that they develop and implement highly effective marketing strategies. This text explains the key concepts in marketing as they relate to services marketing. It discusses the marketing plan and the development of a customer-focused and marketing-orientated culture, and includes many real-life examples.